CULTURE: Impact on Business



Culture is a strong aspect for building a marketing strategy which includes origins such as geography, history, political economy, technology etc and elements such as cultural values, symbols, and beliefs and so on. Culture is a great attribute for a generation. It has an important impact on the corporate world. We are always moving, our corporate life allows us to face with this issue called culture. We always have to have a broad knowledge about the culture of a country. History can give us many examples on this matter.


Once a toy company in USA wanted to spread their business in the Japan. For this, they exported a toy which included a box filled with 4 colorful balls. The package was very attractive, but it did not sell in Japan. So, the company investigated the matter and found out that the number four was the fault. In Japan 4 is pronounced "shi" which means death. It is an ancient believe and till now the number is considered as a symbol of death. Many traditional hotels and hospitals in Japan do not use the number 4 in any of their rooms. So, the American company withdrawn all the products and repacked it with less or more than 4 balls. This time, it was a hit sale. This example explains that sometimes consumer buy things according to the belief of their country.


Another story goes like this, America and Mexico is in the same geographical location. Though Americans say that Mexico and America are friends because they are geographically neighbor but Mexico argues that they may be geographically neighbor but their culture is totally different. So, in order to connect the two countries they should know about their culture.


Even doing my job, I have to work with many foreigners. While working with them, I had to learn about their culture to properly communicate with them. Also in my Country Bangladesh, we have so many different cultures, sometimes I fall in many false positions. Last time I visited Sylhet, a district in my Country, I went to a restaurant and ordered “Puri” (Puri is a food item which made of lentils and flour) as I asked for “Puri” the waiter starred at me very angrily. Later I found out that “Puri” means Girls in Sylhety language. As I did not know the local language, I faced this problem.


From all these examples, we can see that culture is connected very strongly with our day to day life and corporate life as well. In my first article as I mentioned about SRC (Self Reference Criterion) and there is another point “Ethnocentrism”, by using these two points we can realize about others culture. So, we should nurture these cultures as we move forward in this world. We do not want to change a culture; we just want to work with it by sharing their thoughts and beliefs. The basis of production and consumption is made on decisions using their cultural based knowledge. For a good leader, the knowledge of culture is very important.

This is totally my own opinion. I know that culture is a huge aspects but I tried my best to present it in a simple way.

By: Me

Join the Million Leader Mandate at www.leadcap.org

Leadership and Communication

Communication is the basic way that can exchange information, ideas, thoughts and emotions. This will help you to move forward and hold an active leadership. Nowadays, there are few people who have the ability to properly communicate and these types of lacking are found in many organizations and causes major problem, much confusion arises and can cause a good plan to fail. A well and sophisticated communication is very important because the chain of understanding integrates the members of an organization from top to bottom, bottom to top, and side to side. There are so many people are found in an organization who simply lose their position or fall back due to lack of proper communication.
Communication is a three steps process i.e. thoughts, encoding and decoding. Firstly the content of the mind is send in the form of concept, information, idea or emotion from the sender then it is send to the receiver in words or other symbols and lastly the words or symbols is translated and sends an appropriate reply via the same channel.
Communication might be verbal, non verbal or visual, formal or informal. In research, it is found that 55% from the visual components, 38% from hearing components and 7% from language. Whatever may be the ways of communication is, it should be carried out effectively. In an organization, these ways of communication are encountered everyday.
Once a philosopher said “When you know something, say what you know. When you don't know something, say that you don't know.” Communication is something that is act upon you. This is the way that will help you reveal your task.
In an organization, public relations, marketing, branding, customer relations, advertising, research and development, corporate relations, consumer behavior plays a vital role and all these are based on communication. Communication mainly depends on some channels such as email, radio, media, telecoms, presentations, social networking and face to face. Besides that there are many other ways of communication and all these method circumstantial.
There are different kinds of barriers in communication. These may be cultural, environmental, backgrounds, lack of knowledge and ideas, ego, nervousness and lack of confident. A good leader always works through these barriers.
Leadership and communication is always bond together. Without a good communication skill, a leader fails to commit according to his strategy and also fails to manage an organization smoothly. In an organization or to a leader, it is another basic parts to earn the goals. There is a difference in communication skill at both corporate and field level. A situation will indicate what kind of communication skill is necessary. Lastly, we can say that communication is a soul for an organization.

By: Me

Join the Million Leader Mandate at www.leadcap.org

Leadership


Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task”. A definition more inclusive of followers comes from Alan Keith of Genentech who said "Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen."
Leader is a person who holds the key to success. In my perspective, leadership stands for -

L-Learning
E-Experience
A-Attitude
D-Determination
E-Efficiency
R-Reliable
S-Strength
H-Honesty
I-Innovative
P-Patience

If you want to be a good leader you have to achieve all these qualities. Leadership is a very relevant aspect of an organizational context.

Learning:


Learning is an important part of being a good leader. It is the basis of all the other characters of leadership. To be a good leader one must have minimum knowledge of everything seen and heard. But above all ‘know thyself’ then you can move towards the next level of learning.

Experience:

‘Life without experience is like a ship without a sail’. As a ship can’t reach its destination without a sail, like that without experience you cannot reach your goal. Many obstacles will come forth while trying to gain these goals, only experience will remind you how to face those obstacles. Experience is earned by sharing ideas and views with people around you and from around everything.

Attitude:

The first look reflects the overall character of a person. Attitude attracts every one around you. It will help you to interact with other people. This is an important attribute of a leader. Once it is lost it is gone forever.

Determination:

It is a necessary part of a leader. When you are determined what you really want then you can achieve that. This helps you form all the other points of a leadership. Determination will lead you to your destiny.

Efficiency:

To be a good leader you must prove how much capability you have to do a job. By increasing your capability level you can reveal yourself as competent. Always keep in mind –Nothing is impossible.

Reliable:

It means how much someone can depend on you. This character helps you connect with other people. A reliable leader can bring good fortune to the organization as well as to the nation.

Strength:

In a leadership strength doesn’t mean to show off power, it means strength of mind. Always show courage so that none can break you down. Whatever may be the situation strength can help you win all hard things. It helps you to be confident. A strong mind builds a strong leader.

Honesty:

As the saying goes ‘Honesty is the best policy’. Trust is important to build a good job. Fake cannot bring good fortune. Even if it does it will for a short time. Only truth and honesty can bring the real taste of life.

Innovation:

Necessity is the mother of all invention. We create something new everyday cause we need to fulfill our dreams and it is a great challenge. Innovation separates a man from others and helps to move toward a greater goal. An innovative leader is always a great leader.

Patience:

Rome was not built in one day. To achieve something greater we must have patience. All things come round to him who will have patience.

Beside these points stated above, a good leader has other qualities, which includes situational interaction, function, behavior, power, vision and values and intelligence among others. Also have the quality of SRC (Self Reference Criterion). It’s a practical guide to get along with others cultures.

By: Me

Join the Million Leader Mandate at www.leadcap.org

When They Require Experience And You Have None


1. Intern

Internships have never been more competitive than this year. If you can afford to, volunteer to work without pay, just to gain experience and network.

2. Apply for the Right Jobs

Learn as much as possible about any position before you apply for it, and only apply for ones you're qualified for. Ask yourself if a hiring manager is likely to say you don't have enough experience. If so, have an answer prepared. Prepare your resume and cover letter so that they address your relevant skills rather than how long you've worked.

3. Join Your Industry's Professional Association

Attend its monthly meetings and annual conference too. Introduce yourself to other members, and ask for their advice and if they know of anyone you should meet. Also, join committees and hold leadership positions in them. That way, you will meet the most active people in your profession.

4. Take Classes

If you repeatedly hear that you lack a particular skill, take a class or two in that area and put it on your resume. Employers will be impressed by your initiative. It should answer any questions they have about your skill level.

5. Volunteer

Find a nonprofit that will allow you to gain skills in your chosen field. For example, if you're looking for a job in marketing or public relations, volunteer at an organization that will allow you to help out in those areas. The Taproot Foundation matches up professionals with organizations that need their skills. It operates in seven U.S. cities in a variety of fields, including finance, marketing and information technology. Volunteers work in teams of five (they can do so remotely) for at least five hours a week, for periods of five months. If you accept a full-time job during your volunteer period, you're still expected to complete the free work.

By - Tara Weiss. Source - Forbes.Com

The Top Things To Do When You Can't Get A Job


1. Check your résumé for correct grammar and spelling.

You cannot succeed if your résumé isn't 100% error-free. There's no room for sloppiness in this competitive market.

2. Emphasize results.

Don't just list your daily responsibilities on your résumé, detail results. If you saved the company money, brought in new clients or managed a team that didn't have any turnover, describe all that.

3. Write the right cover letter.

Don't let it be a regurgitation of your résumé. It should make the case for why you should be hired. The first paragraph should be an introduction saying, I'm applying for this position. The middle paragraphs should highlight the critical three elements of the job description and why you can do them exceptionally well. Use the language of the job ad itself. The last paragraph should thank the interviewer for his or her time and say when you'll follow up.

4. Practice interviewing.

Research each company you go to for a job interview, and practice answering the questions you'll most likely get. Interviewers usually ask what your greatest strengths and weakness are, so come prepared with answers to those. As for your weakness, spin it in a positive manner. For instance, if you're nervous about speaking in public, mention that as a weakness, but also say that you're working at it and getting more confident all the time.

5. Project confidence.

This helps a lot in landing a job. Look each person you interview with in the eye, offer a firm handshake and try to answer every question with assurance. You'll get more confident every time you practice answering interview questions.

6. Be positive.

Never say anything negative during an interview. Especially never say anything negative about co-workers, managers and companies you've been employed with.

7. Don't undersell yourself.

Boldly state your accomplishments. Don't boast, but do lay out all the reasons you're a good fit for the job.

By - Tara Weiss, Source Forbes.Com

In Depth: 10 Ways To Sharpen Your Leadership Skills


1. Be Self-Aware

"The best leaders are those that are aware of their style," says Gayle Lantz, a corporate consultant. Take a moment to evaluate the way you lead, so you can define ways to improve or adapt to your organization's changing needs.

2. Make Sure Your Values Align With Your Company's Values


"It's important to take cues from your organization and understand its organizational culture," Kimpton Hotels & Restaurants' Chief Operating Officer Niki Leondakis says.

3. Pay Attention to How Your Company Identifies Success

"Whether you're in a meeting or at an awards ceremony, watch and observe," Leondakis says. "Take note of who is being rewarded and why, and try to incorporate a little bit of that into your own style."

4. Ask Questions

Women typically communicate ideas through examples and anecdotes, according to organizational development consultant Joni Daniels. If you're having trouble getting your point across this way, try to ask questions in order to initiate a dialogue with colleagues.

5. But Don't Ask About "Feelings"

If you've ever asked a boyfriend or husband about his feelings, you've probably experienced the same blank stare this question is likely to elicit from employees. Instead of asking your team how they feel about something, Daniels suggests you ask for their reactions, thoughts or observations.

6. Treat Employees Like Clients or Customers

Some women have adopted an aggressive leadership style most commonly seen in men, says J.T. O'Donnell, a workplace consultant and founder of the Web site Careeralism.com. But, if you're looking to soften your image, start by giving your staff the same respect you show to clients.

7. Take Care of Your Life and Relationships Outside of the Office

Rightly or wrongly, colleagues and bosses judge women on their personal lives as well as their career successes. "If you're getting it done at work because you're sending people crazy all-cap e-mails on a Saturday, you're not going to climb the ladder any further," O'Donnell says.

8. Find Balance

"The most successful team or organization combines the stereotypical male and female traits," Leondakis says. "You need that balance of the male energy and the female energy." Pay attention to your co-workers' styles; choose team members that will complement you and try to adapt to complement them.

9. Listen to Your Team, but Don't Be Afraid to Make a Decision

Women typically seek a consensual agreement from their teams, even if they know what decision they are going to make from the start, explains O'Donnell. Don't be afraid to go with your gut or stand up for your choices even if you can't get everyone on board.

10. Make Time for Your Own Work

After building strong working relationships women often find their time eaten up by colleagues seeking guidance and advice. Leondakis makes sure to schedule office time on her calendar, so she has some "free" time during the day to do her own work, think or plan.

By - Amanda Ernst, Source - Forbes.Com

Look Before You Leap To A New Job, Even Now



This may not be the best time to accept an alluring offer....

You're one of the lucky ones if you've held onto your job in this recession and gotten an offer of another job too. But before you jump at that offer, do some serious research into both the job and the company. Weigh the opportunities and job security you have with your current employer against what likely awaits you at the new company.

"Don't get blindsided by the enthusiasm of the moment, of getting a job offer," says Laura Hill, founder of Careers in Motion, a Manhattan-based career-coaching firm.

First consider what your career goals are. Where do you want to be in five or 10 years? Will this new opportunity help you get there? Will you learn new skills that will help make you more marketable? Will you have more responsibility?

If the answer to all those questions is yes, do everything you can to find out how stable the new company is compared with the one you're at now. Of course you might learn only good things and still end up getting laid off, but there are definite red flags to look out for. Your goal is to avoid switching companies and then getting downsized out of a job three months later.

Do a Google ( GOOG - news - people ) news search to learn about what's gone on with the company and the industry over the past six months. And set up a Google news alert for future reports. That will help you stay current on what's occurring right now. Look out for acquisitions and mergers, product launches, executive and managerial reshufflings, lawsuits. Public companies are often the focus of message boards where current and former employees post. Some of what you read on them can be rumors, but they're worth looking at to see what people are saying. Also, if you're connected on LinkedIn to any current or recently departed employees at the company, try to get their insiders' views "One question to ask a hiring manager during the interview is, 'What are the challenges your company faces now?'" says Hill. "The truth is never as rosy as they represent. They're trying to recruit you, so they'll say it's better than it really is." Still, their response may suggest other things for you to explore in your research.

Once you've gotten the big picture, get more information on the department you'll be joining and the actual job. Find out why the job is open. That could reveal a lot about what it would be like to work there and how secure the position is. If the previous employee got promoted or left for a better opportunity at a different company, that's a positive sign, since it shows that the job can lead to career growth. But if there has been a lot of turnover in the position, that's something to investigate. Is there a boss who's difficult to deal with? Are the expectations unrealistic? Perhaps the position was just created, because a new product line is launching or additional clients are signing on.

Be cautious about being hired to solve a particular problem. "I'd be leery of that opportunity," says Rick Smith, author of The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great. "That's a short term opportunity. You want them to want you to grow with them. You want to be hired for your potential."

Money is often the deciding factor. Try not to let it be, says Caroline Ceniza-Levine, a job coach at the career Web site Vault. If salary is the sole reason you'd switch jobs and you're happy in your current position, try negotiating with your manager. Just be sensitive about how you go about it.

Ceniza-Levine recommends saying something like this: "I've been approached by someone from another company who has been persistent and flattering about getting me to join their firm. I've talked to that person because I thought it would be good to know what's going on in the market. I actually learned some interesting things about what they're doing that could be helpful to us. [However, never share proprietary information you've been told in confidence during a job interview.] What stopped me in my tracks was the fact that the salary they were talking about was 10% more than I'm making now. Can we talk about that? I'm very happy here, but knowing that I'm leaving that money on the table is tough.

"That is a non-threatening way of raising the money issue. It's almost like you're looking to the boss just for advice," says Ceniza-Levine. You likely won't get the amount the other company is offering, but even a little bump will be helpful, particularly if you like where you are.

If you do decide to go with the new job, you don't necessarily want to be making the highest salary there. "Big salaries can attract attention in tough times," says Hill. "If you go in as a really highly paid new hire, they have huge expectations. That can set you up for failure."

Finally, how much do you like your boss and co-workers? Don't underestimate the importance of that, since congeniality in the workplace can be hard to find. "If you get along unusually well," says Hill, "that should set a high bar for making a change."

By - Tara Weiss, Source: Forbes.Com

Top name brands implicated in Amazon destruction | Greenpeace USA

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Believe in Zero

Ten Questions With Donald Trump

by: Guy Kawasaki

Donald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.”

In New York City, the Trump signature is synonymous with the most prestigious of addresses, among them the world-renowned Fifth Avenue skyscraper, Trump Tower, the Trump International Hotel & Tower, voted the best U.S. Hotel by Conde Nast Traveler, Trump World Tower at the United Nations Plaza, 40 Wall Street, and Trump Park Avenue.

In a departure from his real estate acquisitions, Mr. Trump and the NBC Television Network are partners in the ownership and broadcast rights for the three largest beauty competitions in the world: the Miss Universe, Miss USA and Miss Teen USA Pageants. He is also the star and executive producer of the hit television series, “The Apprentice,” which has received national and worldwide attention. In the summer of 2004, his radio program on Clear Channel made its debut and broke all syndication records.

Mr. Trump has authored seven books, all of which became bestsellers. Trump Magazine was launched in 2004, Trump University Online in 2005, and the Donald J. Trump licensing program. In 2006, GoTrump.com, an online travel agency, made its debut, as did Trump Productions in Los Angeles.

  1. Question: If you, Bill Gates, Steve Jobs, Herb Kelleher and Larry Ellison got marooned on a desert island, who would end up running the place and who would end up as dinner?

    Answer: We would find a way to order in and have a productive meeting at the same time.

  2. Question: How long would Larry and Sergei, the co-founders of Google, last on your show?

    Answer: That would depend on whether they were good team players and if they had an original idea or two.

  3. Question: Would you fire your son or daughter?

    Answer: Yes, if they deserved it, but fortunately they are well prepared for their positions, so I doubt they would ever merit being fired.

  4. Question: What do you do to chill out?

    Answer: Playing golf provides me with my version of chilling out, plus I develop golf courses, so it’s a productive way to spend my chill time.

  5. Question: At the end of our life, what do you want to be remembered for?

    Answer: As a builder who has enhanced the cities and communities where I have built and/or developed.

  6. Question: What’s the difference between the Donald Trump on “The Apprentice” and the Donald Trump in every day business meetings?

    Answer: Business meetings are more about negotiation skills whereas “The Apprentice” falls into the job interview or audition category. I have business meetings with people who are looking to do business, not people who are looking for a job. My attitude on “The Apprentice” is as an employer looking at possible future employees. I don’t look to mold any of my business associates.

  7. Question: If you could apprentice with anyone in history, who would it be?

    Answer: My father was a great mentor. He’d be hard to replace.

  8. Question: Not many people make billions, lose billions, and then make billions all over again. How did you pull this off?

    Answer: To me it was a blip, not a catastrophe. I knew I was destined to succeed, and I kept focused on that belief. I’m very tenacious...and I don’t give up.

  9. Question: If you graduated from Wharton in 2006 instead of in the 1960s, what industry would you go into?

    Answer: Real estate. I love it and it still exists as a career and as a viable passion.

  10. Question: What do you think of two guys in a garage showing amateur videos selling out for $1.7 billion?

    Answer: I’d say they had a great idea—my hat’s off to them.

  11. Question: TV is TV, real life is real life: What’s the most important real-life advice you can give to an entrepreneur?

    Answer: You have to love what you do. Without passion, great success is hard to come by. An entrepreneur will have tough times if he or she isn’t passionate about what they’re doing. People who love what they’re doing don’t give up. It’s never even a consideration. It’s a pretty simple formula.

Warren Buffett's advice for 2009



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