Communication is the basic way that can exchange information, ideas, thoughts and emotions. This will help you to move forward and hold an active leadership. Nowadays, there are few people who have the ability to properly communicate and these types of lacking are found in many organizations and causes major problem, much confusion arises and can cause a good plan to fail. A well and sophisticated communication is very important because the chain of understanding integrates the members of an organization from top to bottom, bottom to top, and side to side. There are so many people are found in an organization who simply lose their position or fall back due to lack of proper communication.Communication is a three steps process i.e. thoughts, encoding and decoding. Firstly the content of the mind is send in the form of concept, information, idea or emotion from the sender then it is send to the receiver in words or other symbols and lastly the words or symbols is translated and sends an appropriate reply via the same channel.
Communication might be verbal, non verbal or visual, formal or informal. In research, it is found that 55% from the visual components, 38% from hearing components and 7% from language. Whatever may be the ways of communication is, it should be carried out effectively. In an organization, these ways of communication are encountered everyday.
Once a philosopher said “When you know something, say what you know. When you don't know something, say that you don't know.” Communication is something that is act upon you. This is the way that will help you reveal your task.
In an organization, public relations, marketing, branding, customer relations, advertising, research and development, corporate relations, consumer behavior plays a vital role and all these are based on communication. Communication mainly depends on some channels such as email, radio, media, telecoms, presentations, social networking and face to face. Besides that there are many other ways of communication and all these method circumstantial.
There are different kinds of barriers in communication. These may be cultural, environmental, backgrounds, lack of knowledge and ideas, ego, nervousness and lack of confident. A good leader always works through these barriers.
Leadership and communication is always bond together. Without a good communication skill, a leader fails to commit according to his strategy and also fails to manage an organization smoothly. In an organization or to a leader, it is another basic parts to earn the goals. There is a difference in communication skill at both corporate and field level. A situation will indicate what kind of communication skill is necessary. Lastly, we can say that communication is a soul for an organization.
By: Me
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